Distribution has changed little since its origins. Product-centric, it is focused on availability, price, and product-aligned services. But that’s a model of distribution built for a world when a handful of global brands dominated all markets and partners could more easily gain skills and add value of their own. Today, we’re confronted with a marketplace disrupted almost daily by new entrants, exciting technologies, and eye-catching potential. Technology choice is diversifying and how your customer uses technology is transforming. It’s time distribution transformed too.
Where do you place your bets?
For our partners, keeping ahead of these trends and staying relevant is a challenge and a risk. After all, how do you place your bets on where to invest and how to develop?
That’s where we step in. We’re all about solution-led distribution. We hunt out the innovation that matters and the vendors you’ll want to back. Naturally, we provide all the enablement and services you’d expect to accompany these technologies. But we go one step further, turning them into meaningful solutions, integrated with complementary technologies, and aligned to market trends and the distinct challenges your customers face. It’s rare that genuine success can be achieved through single-vendor solutions, so we’ve built all sorts of technology stacks, independently assured by our own experts and underpinned by world-class implementation, training, and after-market support.